We help companies navigate the changing world to a better tomorrow

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We are Kickoff Lab

a strategic-design studio

We envision tomorrow, while we create products, services, and businesses today
Featured work

Our services

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Innovation Strategy
Innovate to stay ahead of the curve. Measure your innovation, implement new steps in your process, and align your portfolio with your strategic goals. We collaborate with you to increase your innovation capability and improve the outcome of your innovation process.
Customer experience strategy
Drive success through exceptional customer experiences. Understand customers, design a strategy, and deliver exceptional experiences. We help you by analyzing the customer context and designing customer-centric solutions that drive loyalty and growth.
Growth strategy
Create a bold growth strategy, succeed in new markets, attract new customers, expand into new regions, and create new product lines. Collaborate with us to expand your business, increase relevance, and generate lasting value.
Future visioning
Embrace the future now: uncover industry shifts and emerging technological trends. Maximize brand and customer value. Engage with customers/users to understand the latest trends and seize future opportunities. Find new sources of value to create opportunities today.
User experience research
Understand your customer, its actions, and its behaviors. Together, we deep dive into how your customers interact with your brand, product, or service through a broad mix of tools, methods, and techniques.
Trend analysis
Hip and happening, or a faraway future? We analyze all the important trends of tomorrow for your market and help you act on them today. We create an overview and help you implement the next actions.
Product/service validation
Validation equals insight. We collaborate on validating critical aspects of your concept, product, service, or business model. From low-end MVP experiments to high-end pilots, we deliver the insights you need at the right time.
Data analysis
Get proper insights into quantitative or qualitative data. Visualize and communicate the results in surprising and interactive ways. We work with you to act on the insights of the data.
Journey mapping
Create an overview by mapping your user journey. Map out brand interactions, customer touchpoints, or complete services with front- and back-end interactions. We help clarify and digest the information into a list of actionable opportunities for design.
Digital design
Bring your digital products to life. We create visually appealing and user-friendly digital designs that improve the overall user experience. From websites to mobile apps, we design digital products that are easy to navigate and visually appealing.
Brand design
Give your brand a unique look. From logo design to brand DNA creation, we work together with you to create a cohesive and recognizable look for your brand. Our designs will help your brand stand out and differentiate itself in a crowded market.
Bring your ideas to life. We create interactive prototypes that allow you to test, validate, and demo your product, service, or concept. From wireframes to high-fidelity prototypes, we’ll work with you to ensure your vision becomes a reality, whether it's for internal validation, user testing, or stakeholder presentations.
Software and hardware development
Bring your technology ideas to reality. From creating custom software applications to developing hardware prototypes, we have the skills and expertise to bring your technology concepts to life. Our development process is transparent, efficient, and results-driven.
Service design
From researching customer behavior to redesigning the service journey. We help you design services that are convenient, efficient, and memorable. We do this with a human-centered approach to create service experiences that meet the needs of your customers and end users.
Venture building
Bring your entrepreneurial ideas to life. We provide comprehensive support to entrepreneurs and intrapreneurs who want to bring their business ideas to market. From conceptualization to product development and launch, we work with you every step of the way.
Business model innovation
Disrupt the status quo. We help you develop innovative business models that challenge traditional ways of doing things and aim to develop business models that set you apart from the competition and drive growth.
Market research
In-depth market research to help you understand your customers and competitors. From surveys and focus groups to analyzing data and market trends, we provide a comprehensive understanding of the market landscape.

What makes us special

Want to ready yourself for tomorrow?

We’d love to meet you either physically or digitally to explore how we could help you and your company to navigate the changing world
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These companies already worked with us...

Belastingdienst icon
TUe icon
Ministerie van Infrastructuur en Waterstaat icon
DLL icon
Philips icon
SIDN icon
Workplace Vitality Hub icon
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Meet the team

Matthijs Hoekstra profile picture
Matthijs Hoekstra
Design Strategist
Kickoff Lab team picture overview brainstorming

Our approach

All good things start with coffee. Here you can see in outline how we like to collaborate. But remember, every project is different.

Matthijs Hoekstra profile picture
Matthijs Hoekstra
Design Strategist
+31 40 240 70 33

Free consult on how to to make your product, service, or business future-ready?

Get in contact with Matthijs - book a consult or send a message

Kickoff Lab logo full white
Torenallee 20
5617AG Eindhoven
+31 40 240 70 33