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The building blocks of an office vitality innovation hub

Workplace Vitality Hub

Workplace Vitality Hub, Eindhoven University of Technology

Brand design
Business model innovation
Future visioning

The Workplace Vitality Hub is a collaboration between six academic and commercial parties that aims to create a turning point toward personalized assistive technologies in the field of office vitality. They started a physical hub last year where technologies can be implemented, validated, and showcased. Kickoff Lab was present as a strategic consultant at the start-up of this physical hub and set up a brand identity. A focus was on conveying the value proposition and visualizing different aspects of the partnership. By participating in discussions about the placement of the Workplace Vitality Hub in terms of visual and strategic elements, the hub was able to get off to a strong start. To date, we are still a strategic partner of the hub and provide support in various areas.


How do we strategically shape the brand DNA of the Workplace Vitality Hub as an innovative vitality living lab?

Kickoff Lab has been involved in the strategic branding of the Workplace Vitality Hub from the beginning. They set up the design process skillfully and in a focused way that quickly helped us arrive at a supported identity. They are also original and proactive in thinking about what we want to achieve through our brand style.
Marieke van Beurden – Managing Director
Matthijs Hoekstra profile picture
Matthijs Hoekstra
Design Strategist
+31 40 240 70 33

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Christinastraat 2a
5615RK Eindhoven
+31 40 240 70 33