The building blocks of an office vitality innovation hub
Workplace Vitality Hub
Workplace Vitality Hub, Eindhoven University of Technology
The Workplace Vitality Hub is a collaboration between six academic and commercial parties that aims to create a turning point toward personalized assistive technologies in the field of office vitality. They started a physical hub last year where technologies can be implemented, validated, and showcased. Kickoff Lab was present as a strategic consultant at the start-up of this physical hub and set up a brand identity. A focus was on conveying the value proposition and visualizing different aspects of the partnership. By participating in discussions about the placement of the Workplace Vitality Hub in terms of visual and strategic elements, the hub was able to get off to a strong start. To date, we are still a strategic partner of the hub and provide support in various areas.
How do we strategically shape the brand DNA of the Workplace Vitality Hub as an innovative vitality living lab?